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Feb 14 2020    Next issue: Feb 28 2020

Column: Rescuing a GSA Schedule Contract from Cancellation

By Richard J. Hernandez, CPCM, founder, E-MBE.net

      This article provides advice for General Services Administration Multiple-Award Schedule holders to prepare a “rescue plan” to help them avoid cancellation of their contracts due to situations of 1) no sales or 2) sales under the $25,000 annual requirement.

      Key statistics are 1) more than 50% of companies who hold GSA schedules have been unable to see any business through it and 2) approximately 1,000 GSA Schedule contracts are canceled each year.

      This means GSA Schedule Contract holders must be aggressive and proactive to win contracts before cancellation takes effect.

Avoiding no sales and low sales

      The best way to avoid the no/low sales situation is to use a federal contracts “data mining” program to find the expiring tasks orders associated with your GSA Schedule contract’s particular Special Item Numbers (SINs).

      Using this information, you can develop a targeted “Prospect List” to proactively market to federal buyers using your Schedule contract. This should be done when you first get your contract, not when you get the GSA warning letter.

Warning Notice

      GSA’s process of canceling a Schedules contract starts with a warning letter via e-mail that says “This letter is to inform you that cancellation of your Federal Supply Schedule contract GS-XXF-XXXXX due to the failure to meet the required I-FSS-639 Contract Sales Criteria clause pursuant to clause 552.238-73.”

      If you receive the above notice, do not panic. Realize you have the right to appeal any decision that might result in the cancellation of your schedule.

Cancellation Factors

      Cancelling a GSA Schedule Contract is not an exact science. The government considers several factors when they make a cancellation decision, including:

  • Good Faith Effort: Has the company made a good faith effort to market their GSA Schedule contract to federal agencies? This includes attending federal trade shows, marketing visits and small business conferences.
  • Bid and Proposals: Has the company submitted bids and/or proposals for any GSA Schedule contracts from the eBuy system? Do you have any pending Schedule orders? A record of submitted bids and proposals, if the company has not won any contracts, can help with a favorable decision.
  • Non-GSA Schedule Sales: Does the company have a viable business beyond the GSA Schedule? Good overall company sales, aside from GSA, may reflect favorably on the company.
  • Sales Manager: Does the company have a person designated to market your GSA Schedule contract? If so, this may also reflect favorably on the company.
  • Marketing Plan: Does the company have a GSA Schedule marketing plan? This shows that the company is taking a pro-active approach to meeting GSA sales goals.

    GSA Schedule Rescue Plan

          The GSA Schedule rescue plan involves creating a prospect list and marketing plan and sending the marketing plan to your GSA Schedule contracting officer.

    Prospect List

          The first step is to prepare a Prospect List of upcoming contracts you want to target to meet your GSA Schedule sales goals. To prepare the list you can:

    • Use the Federal Procurement Data System;
    • Attend GSA/federal networking events;
    • Ask for a federal procurement forecast; and
    • Use a data mining program to identify expiring task orders associated with a particular SIN on your GSA Schedule Contract.

    GSA Schedule Marketing Plan

          After you have obtained a list of expiring task orders/delivery orders, the next “rescue” step for a GSA Schedule contract is to prepare a GSA Schedule Marketing Plan to help you meet the minimum annual sales of $25,000. After all, simply having a schedule is no guarantee of any revenue, as indicated above.

          Below is a format that is recommended for submission to the GSA / VA Contracting Officer as a “rescue plan”.

    PART I - Overview

    • Purpose;
    • Scope of Services/Products Offered;
    • Who Can Buy from Schedule (insert Number); Marketing Targets;
    • SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis of Marketing Program;
    PART II – Federal Marketing Strategy
    • Key Steps;
    • Federal Agency Marketing Targets;
    • Expiring GSA Schedule Task/Delivery Orders for each SIN;
    • Specific Program Marketing Targets;
    • Subcontract / Partnering Opportunities
    • How to Access Large Business Federal Prime Contractors
    • Ideal Project Profile
    PART III – Roles and Responsibilities
    • Action Plan
    • GSA Sales Manager (Name and Duties)
    Attachments
    • GSA Regions National Map
    • Target Agency Regional National Map
    • Process Model to Sell on GSA Schedule
    • Background Articles / Reports on Products and/or Services Being Offered

    Send Rescue Plan to Your GSA Schedule Contracting Officer

          Once you complete the above rescue plan in response to your pending cancellation notice, then you should send it back to your GSA Schedule Contracting Officer to request a 12-month extension to implement it. Be sure to request a written extension approval.

    Richard J. Hernandez, CPCM, a former contracting officer and small business office director, is the founder of E-MBE.net. He can be reached at rhernandez@e-mbe.net.

         

  • Inside this Edition:

    SBA field offices staffed 14% lower than historic average

    SBA budget winners and losers

    Trump seeks $4.8T for 2021

    DOD releases Cyber guides

    GAO: VA has supply overlaps

    GSA names FAS commissioner

    GSA releases mass mod

    FPDS reports in transition

    Column: Rescuing a GSA Schedule Contract from Cancellation

    Washington Insider:

    • Primes’ self-reporting on late pay to subs
    • SBA, HHS, VA gain; NRC, OPM lose, in IT
    • Non-displacement rescission in effect



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