June 13 2014 Copyright (c) 2014 Business Research Services Inc. 301-229-5561 All rights reserved.

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  • Events down, webinars up

          Due to shrinking budgets, government officials are attending fewer and fewer events, but their webinar participation is going up, according to a new survey of 3,700 federal decision makers by research firm Market Connections Inc.

          Sixty-nine percent said they were reducing out-of-town travel; 59% were attending fewer industry conferences; and 30% were attending fewer trade shows.

          In the 2011 survey, 52% said they attended one to three events in the previous year, dropping to 49% in 2012, 41% in 2013 and 36% in the 2014 survey.

          At the same time, 33% of the defense officials and 57% of the civilian agency officials said they are participating in more webinars.

          In the 2011 survey, 14% said they participated in four or more webinars in the previous year; by 2014, that number has risen each year to 33%.

    More information: Market Connections Federal Media and Marketing Study: http://www.marketconnectionsinc.com/


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